The holiday season is fast approaching, and Downtown Brockville is ready to help you get into the Christmas spirit with the third annual Miracle on King Street event.
Sam Cowan, events and logistics coordinator for the Downtown Brockville BIA, explains that it all started in 2021 during COVID era.
“We had some leftover money in the budget and we said, well, COVID restrictions are kind of coming down, so let’s do something for Christmas,” Cowan says.
The idea was both to get community members into the Christmas spirit, and show them what downtown Brockville has to offer. Visitors can expect a lively, festive experience, different from simply shopping downtown on a quiet Friday night, with many local shops staying open until 8 p.m.
Here are five things you can expect to see (and hear) at this year’s Miracle on King Street, which will take place on Friday, Nov. 17 from 3 – 8 p.m.
- Lots of Christmas music
Popular Brockville musician Nate Hardy will help get the crowd in the holiday mood by performing festive tunes. Local duo Annie and Jeremy will also perform. “Jeremy is blind and Annie kind of helps him out,” Cowan explains. “They’re really fun to watch, they’re so talented.”
In addition to the performers, there will be speakers playing holiday music in the street, and attendees are encouraged to sing Christmas carols.
2. Local food vendors
There will be several local food vendors on hand, including an exciting new addition to this year’s event.
“We just confirmed that Beavertails are going to come,” said Cowan, noting that their kiosk is expected to be set up from early afternoon until the end of the event.
3. Horse and buggy rides
Free horse and buggy rides will take riders up and down King Street West.
4. Santa Claus
Santa and a photo booth will be set up down by city hall. “People can come take a picture with Santa on their phone,” Cowan says, explaining that they’re also trying to line up a photographer for those who would like more professional pictures.
5. A vendors’ village
“We’re going to have a little vendors’ village set up down to the east of City Hall,” explains Cowan. Business will also be setting up kiosks on the road, “so any businesses from uptown are always welcome to come down and set up.”
For more information or if you are looking to become a vendor for this event, please contact email@example.com. You can also visit the Miracle on King Street Facebook page here.